Reduced budgets, increased pressure to meet sales targets, staff turnover and understaffed departments, and the ever-present need to fill the pipeline while not losing customers out the bottom end are all typical challenges for a day in the life of Sales and Marketing professionals. And while branding, prospecting, channel relationships, and lead generation are worthwhile pursuits to meeting those challenges head-on, many organizations are missing another opportunity that can impact success and further drive revenues – training internal and external resources.
Yes, training, but not in the traditional sense. Successful organizations are delivering training in new ways to the most important audiences of sales teams, channel partners, and customers.
• Target training and information delivery based on skill level, partner type, customer purchase history, or other relevant information, to get the most impact.
• Engage prospective customers with needs-based learning, quizzes, and multi-media.
• Reinforce learning with short, online refreshers.
• Gain faster speed-to-market using a 24/7/365 environment.
• Keep external audiences in-the-know with learning solutions for their mobile devices.
This executive report presents findings from SumTotal’s Training and Information Sharing survey of Sales and Marketing professionals. Additional information about the sample and survey methodology is contained in the Methodology section at the end of this report >>
