Bridging the gap between live training events and online content offers a synergy that takes the user experience to another level.

As any training manager knows, communicating the tangible ROI benefits of a training course (whether in-house or out-sourced), can be tricky. Purse-strings are tight and senior managers want to know what returns on any potential investments will be in order to forecast spending.

Those responsible for managing training services internally or selling training services to other organisations need to be on the lookout for tools and ideas that strengthen their case.

We think that making training events available online is a great way to open up a wealth of opportunities for any organisation. So we made a nifty application, the Syncplayer, to present pre-recorded training events online.

Here are five ways it can add value:

1. MAKE YOUR TRAINING COURSES AVAILABLE TO A WIDER AUDIENCE

Once a Syncplayer presentation has been created it can be made available to anyone with an Internet connection – becoming a permanent resource rather than simply a past event. Great for serving as the central point of content modules, outwards from which related content can stem, allowing you to build up a complete library of online resources.

And you can further grow your audience by including subtitles in multiple languages – a nice helping hand for those whose native tongue differs from that on the audio.

WHAT’S THE RETURN?
2. OFFER NEW WAYS FOR PEOPLE TO PURCHASE YOUR CONTENT

Getting your presentations online doesn’t necessarily mean making them free to all and sundry. In fact, using the web means you can limit content availability to authorised visitors only. Content access can also be tailored to offer different pricing models.

WHAT’S THE RETURN?
3. ENJOY A HASSLE FREE WORKFLOW

Syncplayer presentations are displayed through a simple, easy to use media player designed for delivering time-based content. We build them using video and slides (usually PowerPoint) that our clients provide and supply them ready for the web.

WHAT’S THE RETURN?

* And if you need hosting but don’t know where to start, don’t worry, we can help you out with that too.

4. UPDATE CONTENT AFTER THE EVENT

Syncplayer presentations aren’t live, so they can be enhanced or updated as required. For example, slides can be created for unscripted content (such as a question from the floor) and be included in the presentation. If necessary, information can also be changed or removed from a central location.

WHAT’S THE RETURN?
5. OPEN UP NEW WAYS TO EVALUATE YOUR CONTENT

Syncplayer presentations can be complimented with feedback, comment and question forms that collect information from users.

WHAT’S THE RETURN?

We think that the Syncplayer is a great way to take training sessions onto the web and in doing so, unlock a host of compelling returns. Done well, live training events can be captured and turned into valuable assets that can help drive a company’s online content strategy, raise awareness and help the development of new material.

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