Very few sectors have managed to travel through the eye of recession’s storm unscathed, and while manufacturing, retail and the media (for quite a few reasons) have drawn plenty of interest from newspapers, now it seems that the charity sector has come to the fore.

No doubt it has been struggling for a while, funding is bound to be tough during a credit crunch, but this week it was announced that organisations including Age Concern, the British Red Cross and Citizens Advice are all to be impacted by local authority spending cuts moving forward.

These charities now must look to their leadership for alternative directions, new ways to identify revenue streams and generate income with less investment. This type of thinking and innovative leadership is not only essential during times of crisis, but also what will push companies and organisations into strong positions during the good times and ensure they are sturdy enough to cope with the dips as and when they crop up.

Because, put simply, if the leadership hasn’t got the ability to think creatively and differently, it will sink. The old ways just don’t work anymore.

How this will play out, I’m not entirely sure, but what I am sure of is that there is this ability to think creatively and defy the norm in all of us, and it takes a heavy cocktail of motivation, engagement, loyalty, and personal development for it to materialise in the workplace.

We’ve worked with many different organisations in terms of leadership development and personal development, and for those sectors that are feeling the pinch, there has surely never been a better time – or a stronger case for – investing in the people within.

We’re not talking about up-skilling necessarily, we’re talking about changing the way people think at work, altering their mind sets so that they have the space and understating to contribute and grow in a way they never have been able to before.

This is when the great ideas come, and this is when you see organisations defy the norm and rise above the competition despite the many forces pushing them down.

When the recession is finally eased, the British businesses that can look over their shoulders a breathe a sigh of relief, will be the ones that always strived to be different and embraced change with a desire to adapt and respond, not sit still and wait for the inevitable.

Karen Murphy
Muika Leadership – Are assumptions hindering your success levels? Take our free assessment here: Leader Training

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