The rapid developments in technology have changed the way businesses operate, and this is also true for HR. We now have countless tools available to enhance every aspect of how we attract, recruit and manage talent. From mobile platforms and social media advertising to streamlined talent management solutions, there are many ways to find top talent from across the globe. How can you use technology as a differentiator in your recruitment strategy?
Recruiting goes social
Technology is a core part of our everyday lives, whether we want to catch up with friends, plan our commute, or follow breaking news. This also presents a strong opportunity for recruiters to reach the widest possible talent pool. In fact, 7 out of 10 jobseekers already use mobile devices to find their next role. Advertising on popular, mobile-enabled recruitment sites and social media channels, such as LinkedIn, Twitter or Facebook, can maximise the visibility of your vacancy. This allows you to connect with a huge number of social network users, who may be either actively or passively looking for their next challenge.
Streamlined talent management
Today’s advanced technology platforms enable HR to make the talent acquisition process smoother and more analytical. Whether you are using a comprehensive talent management system or specialist recruitment software, these tools will make it easy to process masses of data about CVs, applications, qualifications and other characteristics. By taking advantage of such features, you can make more informed hiring decisions, even if your final choice was based on intangible factors.
Attracting future leaders
The workplace is currently going through an extensive demographic shift. By 2020, we can expect to see an astonishing 50% of the workplace filled with millennials. This generation will become the leaders of the future, and organisations need to start considering how they can attract the best next generation talent. For example, millennials are far more likely to consider mobile working as an essential feature of their ideal job. Many employers have recognised this and, in fact, a staggering two thirds (66%) of European employees now have a mobile or smartphone, tablet or laptop to allow them work flexibly. While technology can improve the actual recruitment process, it can also be used as a selling point for millennial candidates. By embedding progressive and dynamic technology and working styles into the organisation, you can ensure your positioning appeals to the younger generation.
A typical hire today rarely begins with a handshake. As HR professionals, we need to look beyond traditional methods and reconsider how we recruit and attract talent. By using new technologies to enhance each touch point along the recruitment process, you can sieve out the best candidates and maintain a workforce that consists of top talent in the industry.
