The positive opportunities that can be created with General Data Protection Regulation compliance actually allow you to drive operational and brand enhancing benefits. It’s time we moved on from the warnings and the negativity of highlighting threats of fines, and draw attention to the positive opportunities that can be created by leveraging GDPR compliance.

Daniel Philpot, Senior Account Manager at OgilvyOne Business, drew attention to the positive opportunities that can be created with GDPR compliance.

It is more beneficial to see that it’s a process of re-balancing which brings about a great opportunity to be smarter in how we treat customer data and how we engage with the real people that we rely on to sustain our businesses, helping to drive genuine operational and brand enhancing benefits. 

GDPR is an opportunity for you to reach out to your customers in a way that they appreciate:

It’s also an opportunity for your business:

By becoming compliant, organisations can now realign and strategise their approach to consumer communications. Here is a clear and positive opportunity to leverage the regulation as a point of learning to drive operational and brand enhancing benefits.

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