If Facebook was a country, it would be the third largest in the world.
This is just one of many staggering social media statistics, illustrating its power and strength. Social media is the fastest growing communications tool and love it or loathe it, it’s one of the most effective ways to reach a huge number of people in next to no time.


Increasingly, companies are discovering the benefits of using social media. According to a recent study, 66% of marketers plan to increase their expenditure on social media over the next year and by 2014, it is estimated that social media will replace email as the main form of communication in up to 20% of businesses. When companies use social media well, it can be an excellent promotional marketing tool. Blog posts, photos and profiles can be accessed by millions, instantly and for free. Still not sold? Take a look at some of the supporting figures:

Social media could be adopted by your organisation in so many ways, from promoting new products and receiving feedback, to online recruitment, brand positioning and customer service strategies. One excellent, but often ignored, method of incorporating social media is through an employee recognition scheme. You can use social media to let millions know about your employee’s (and company’s) great performance – resulting in a happy and recognised workforce alongside positive PR for you; a win-win. Ever thought of incorporating any of the following:

By utilising a familiar medium such as Facebook or Twitter, you are instantly making your scheme highly accessible to your employees. It will enhance and compliment your recognition programme by increasing engagement and interaction levels – all at a minimal cost to you. So what are you waiting for?


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