The world of work and the market we all operate in is changing. This time we aren’t talking about technological advancements, but something more fundamental: the nature of how we operate businesses, the employees we have and the global competition for talent.
The internet is home to a plethora of stories and blogs about the future of the workplace and what we should accept, but what do all these hypothetical predictions mean for employers?
The key to a companies success is not just down to your products or services, but to your employees. It is therefore important, in this ever changing world, to retain the talent you have and look at ways to attracting more! To do this you need to think about your current communication strategies and whether they reflect the ever-changing market and delivering the right message.
Benefits package – The benefits & employee reward package that companies offer will be increasingly important in attracting new talent. There needs to be increased employee benefits communication so the investment in rewards & benefits and the ‘value’ attributed to them by prospective employees can be fully understood whilst generating return on the initial investment.
Effective employee communication – There is increasing competition between companies for high performers and top talent. To stand out from the crowd businesses can attract future employees with a clear, defined ‘employer brand’ and Employer Value Proposition. To achieve this clarity, consistency, relevance and meaningful employee communication are all vital in attracting and keeping that talent over the competition.
Older & wiser – When it comes to your internal business communications it is essential you take into consideration some of your older employees. With so much chatter being about young people, modern technologies and new expectations it’s easy to forget not everyone is in there 20’s! New methods in employee communication are correct but it’s important to think about the needs of older generations too; how do they want to be communicated with? It’s unlikely your expectations will be the same as theirs so don’t make assumptions!
An effective employee communication strategy will not only improve employee engagement amongst your current staff but will also play a huge part in attracting new talent to your business. For more advice on how employee communication can benefit your workplace why not get in touch.
