Fashion brand New Look has announced the launch of a new internal magazine to help bolster employee engagement and motivation.

The magazine has been created to promote the company’s overall strategy, branding and thinking to its team with the style, content and language being carefully selected to appeal to New Look’s workforce.

Aimed squarely at the company's 20,000 staff, the magazine will initially be issued on a quarterly basis and will include product news, key fashion ideas, styles for forthcoming seasons and promoting trends straight off the catwalk as well as highlighting celebrities that have been ‘spotted’ wearing New Look’s clothing, accessories or shoes.

In addition, it will celebrate employee success through profiles and images, reflect the global breadth of the business, reinforce its people and customer values and underpin the company’s strategy and social responsibility.

To start the campaign rolling, New Look is running a competition to find the launch issue’s cover girl from amongst its staff while employees will also be encouraged to put forward their opinions and reactions throughout the magazine using different mechanics including various job level interviews, vox pops, message boards, letters to the editor and Q&A sessions.

Marie Tysall-Blay, head of communication and social responsibility, commented: “Everyone at New Look can get involved in helping to shape the magazine’s content. This will really open up the channels of two-way communication and excite staff about working for a global fashion brand.

“We want the magazine to become something that employees look forward to receiving and reading. It will only achieve this result if it covers all aspects of the business, its people, goals and strategies in a way that appeals to them," she added.