The adoption of a more personalised approach to developing, nurturing, managing and compensating key workers can boost total shareholder return by up to two thirds over a five-year period, a report has revealed.

 
But the study among senior HR professionals at 44 organisations and 110 individuals undertaken by talent management specialists Jackson Samuel also indicated that, in many cases today, there is a significant disconnect between what such employees really want from their employers and what employers perceive these needs to be.
 
Lesley Uren, Jackson Samuel’s co-founder and director of consulting, said: “Great talent management is all about differentiation and this research clearly showed what a positive bottom-line impact a segmented approach to talent management can have.”
 
To get this approach right, organisations first of all needed to identify all of the talent that gave them a competitive advantage – and not just future leaders – in order to get to know such individuals better.
 
“Each person can then be placed within the talent interest group that best matches their skills, personality and ambitions. Only at this point is it possible to develop differentiated, personalised offers, which deliver the greatest benefit to the organisation and the individual,” Uren said.
 
As such, employees can be divided into six key categories – Brand Enthusiasts, Career Ladderists, Planners, The Nurtured, Opportunity Seekers and Connectors – based on their wants and needs, he believes.
 

One Response

  1. It is not surprising to know
    It is not surprising to know that employers aren’t really catering to the needs of their employees. They only care about having someone in place to tend to their service needs. Apart from that, they wouldn’t even bother at all to look into the well-being of their staff unless drastic situations were to arise. Sadly, that is how the industry truly is today.