What is one way to leverage employee data to inform employer brands? 

To help you leverage employee data for the benefit of your brand, we asked CEOs and HR leaders this question for their best ideas. From reassuring consumers with employee retention numbers to using insights from top employees to improve your brand, there are several insights that may help you take full advantage of employee data to build, improve and promote your brand successfully. 

Here are six ways to leverage employee data to inform employer brands:

Reassure Consumers With Employee Retention Numbers

Many consumers want to frequent brands that treat employees well and refuse to do business with organizations that mistreat their employees. You can leverage employee data such as retention rates, years of service from team members, and employee testimonials to prove to the clientele that you create and maintain a positive working environment. These stats can reassure consumers and make them feel more confident in their relationship with you and more likely to continue to do business with the brand. You can share this data in forms such as social media, newsletters, and website copy, for example.

Tasia Duske, Museum Hack

Empower Employees To Create and Share Virtual Brand Events

Recruiting conferences was something your recruitment team went to, and you might have taken a few workers along to assist, but today, virtual conference platforms make it simple for anybody to run their own event, putting even more employees in the spotlight. Furthermore, the term “event” is being redefined to embrace any assembly of your virtual public. Give teams or individuals the authority and tools they need to create events on their own and publish behind-the-scenes content before and during them.

Nathan Hughes, Diggity Marketing

Highlight News and Stories About New and Current Employees

Regularly update your company’s LinkedIn page with highlights and stories from new and current employees. For example, NBC Universal welcomes many new hires publicly on LinkedIn. The talent pool on LinkedIn is expansive, and this approach by NBC Universal creates an allure and exclusivity to their company – making candidates aspire to be hired and featured. Create an alluring employer brand, be authentic, and qualified candidates will follow.

Cesar Cruz, Sebastian Cruz Couture

Use Survey To Highlight Employee Satisfaction

Utilizing data from surveys that seek to understand what factors keep your employees engaged can inform your employer branding efforts by letting you focus on specific benefits to highlight when promoting your organization as an ideal place for work. Looking into what your current employees appreciate the most about working in the company, you can craft more authentic and grounded employer branding. Choosing the most remarkable responses to the question, “what are the top reasons you like working in this company?” and transforming those into shareable content can help solidify your employer image.

Collen Clark, Schmidt & Clark, LLP

Let Employees Fully Represent Your Products 

Our consumers and employees fuel our brand. We hire employees who are fans of our jewelry and include them in our social presence through reshares and content creation. Because our team is heavily involved in marketing our brand, we’ve built a social presence that sells our products and workplace at the same time. The advantage of running a small business is the ability for employees to act as key players – it’s their business just as much as it is mine.

Breanne Millette, BISOULOVELY

Use Insights From Top Employees To Improve Brand

Brands can use employee data to learn about which type of management style works best and what kind of incentives, rewards, and recognition are desired by top-performing employees. Brands can then invest in improving their employees’ overall experience and offering the support they need to succeed. The more brands “listen” to their employees, the more accurate they become in giving what their employees need. The more satisfied employees are, the better feedback they give to people about their employers.

Luke Lee, Palaleather

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