Business these days is highly competitive and as much as it’s important for people to bolster their CVs and make themselves an attractive prospect for companies looking to hire, it’s as important for brands to make themselves an attractive option in order to bring in – and keep – the best candidates.
Operating in an authentic way and allowing members of staff to be open and honest about their experiences with your company is one of the best ways of making sure that you receive good quality applications for jobs – and a lot more of them as well. Not only that but you’ll also make sure that people aren’t confused about the kind of job or working environment they can expect when coming to your company… which will help give your retention rates a boost as well.
This is the concept that Diarumuid Russell, vice-president of international at Glassdoor, focused on at Employee Benefits Live 2016 while delivering the opening keynote address at the event. According to Employee Benefits magazine, Mr Russell said: “Moments of magic are the opportunity to really transcend the day to day employment experience and bring some magic to the employer brand and employee experience. It’s not just about fun stuff; it’s about finding something that is true to the [organisation’s] core values and that represents what they do.”
Yes, it might be scary at first to start operating in a more authentic way, but it’ll pay dividends in the end… as long as you react appropriately. For example, if you notice bad reviews cropping up from employees, make sure you respond – and respond in a constructive manner. No company is perfect and there will always be disgruntled members of staff, but getting angry and responding to a review or comment in a negative way will only serve to deepen feelings of anger or resentment.
Be proactive, be helpful, see if there’s anything you can do to rectify the situation… and learn from the criticisms that you receive. Other people will see these interactions and think that this is perhaps the kind of company that they’d like to work for as well.
In September, Label Insight found that 94% of all consumers are more likely to be loyal to a brand if they offer complete transparency. What’s more, 73% said that they’d be willing to pay more for products and services that offer transparency in all attributes. So it seems as though it’s not just your employee recruitment that can benefit from being authentic. It’s something that can affect your bottom line as well.
To find out more about how to develop an authentic, attractive and distinct employer brand, download our free whitepaper.
