I have just comenced a 30 day crowdfunding campaign to raise a small fortune to Beat World Cancer. I'm inviting you to join a "Live Experiment in Online Engagement" by watching, commenting and contributing to this project over the next 30 days until April 5th. The project, called "Life Aid", started on January 11th, the day when David Bowie died – I was called up at 7.30 am by CNN News to comment. I was filled with a complex set of emotions – at some level I considered David Bowie immortal. With a heavy heart I went to London, quite unable to foresee what was about to happen.
After the CNN broadcast, some friends contacted me about building a tribute concert. Through further conversations with Patti Russo, songstress with Queen, Meatloaf etc. and Sir Paul Mc Cartney and Queen's Engineer, I decided to see if we could scale the approach to global proportions. So I decided to organise a series of concerts around the world, starting in Devizes in May 2016 and scaling up to a series of major events in Summer 2017 all around the world on the scale of Glastonbury. As well as approaching corporates for sponsorship I decided to use online crowdfunding as a vehicle to reach people around the world.
How then do you engage people you don't know using online media?
I'd like to invite you to comment in terms of your thoughts and ideas as to how to make the project succeed. You will be actually participating in an online "thought experiment" and be able to see the results of your ideas on the end result by April 5th, effectively making The HR Zone an online laboratory ! 🙂 No rats will be used in these experiments, just tweets, likes and shares 🙂
You can view the Life Aid proposal at SlideShare. I welcome your thoughts and ideas. Go on, share your wisdom, dilemmas, hopes, fears etc.