As a social manager, you represent a company, so you need to stay competitive to excel.

Digital marketing relies on technology, and AI tools for social managers are crucial for success. As 62% of recruiters post jobs on social media platforms, the connection between AI tools and social media holds immense potential.

These invaluable AI tools give marketers who embrace technology within their content workflow a competitive edge. Here’s a list of the best AI tools for social managers including each tool’s features, pricing, pros, cons, and more.  

1. Flick Caption Generator         

Flick AI Caption Generator is a valuable tool for creating engaging and attention grabbing social media captions. 

It has advanced capabilities to generate attention-grabbing captions, enabling users to enhance their social media presence. 

It has advanced capabilities to analyze your brand’s tone and generate captivating captions dedicated to your brand. Combine these captions with great headlines for social media and you’ve got the perfect formula to engage your audience.

Key Features

• Customization options
• Hashtag suggestions
• Multilingual support
• Timesaving automation
• Content ideation option

Pricing

Flick offers three monthly/yearly pricing plans: Solo (£11/month), Pro (£24/month), and Agency (£55/month) plans. All plans come with a 7-day free trial, hashtag tools, and scheduling features, and you can cancel anytime. 

Pros

• Improves creativity 
• Aligns with brand voice 
• Offers emotional analysis for impactful captions
• Targets a diverse audience 
• Enhances productivity

Cons

• The planning/scheduling interface needs improvement

Usability

Flick is intuitive and user friendly, allowing users to schedule posts on a variety of social platforms 

Tool Level

Beginner

2. Bulkly                                                    

Bulky is a fully-featured AI tool for social managers with great features for social media automation and content scheduling. It stands out for its ability to recycle content, allowing users to repurpose and repost their most successful social media posts.  

Key Features

• Content libraries
• Automation features
• Content recycling
• Customization options
• Integration with Social Media platforms

Pricing

Bulkly offers various pricing plans: Pro ($19/month) Pro Plus ($39/month) and the Pro Plus Agency ($149/month) with all plans having a 7-day free trial.  

Pros

• Streamlines social media content management and scheduling
• Automates the posting process, saving time for social media managers
• Enables content recycling to maximize the reach of evergreen content
• Customizes captions and hashtags for different platforms
• Provides detailed analytics for data-driven decision-making

Cons 

• Limited analytics and reporting capabilities

Usability

Provides good user experience with a user-friendly interface and straightforward content recycling processes   

Tool Level

Beginner

3. Narrato                                                    

Organizations need to incorporate effective social recruitment strategies to build a strong team. Narrato Workspace is a comprehensive collaboration platform designed to help teams work together more efficiently. 

What makes it one of the best 5 AI tools for social managers?

Check out its key features, pros, and cons to find out.

Key Features

• Multi-language support
• Content creation & management
• Advanced content editor
• Collaborative features
• Calendars, boards, and folders for storing content 
• Publishing support

Pricing

Narrato offers three pricing plans: Pro ($45) Business ($95) and Custom. The Pro and Business plans offer free trials with different features available.  

Pros

• Improves productivity and enhances visibility
• Strategizes content for success
• Creates high-performing SEO content 
• Customizes templates to tailor content to specific needs 
• Schedules and manages the content calendar
• Enhances workflow visibility with Kanban board views
• Optimizes content for quality with plagiarism, readability, grammar & structuring suggestions

Cons

• Not suitable for organizations or individuals with precise content needs
• The AI-generated content may require editing to verify accuracy and tone
• Does not always hit the content output target 
• Limited publishing support

Usability

Its user face is intuitive and user-friendly, easing content creation, management and collaboration. 

Tool Level

Beginner

4. Hootsuite                                                

Hootsuite differs from other social media management software. It stands out because of its comprehensive all-in-one solution for content management, community management, listening insights, and reporting.

Key Features

• Social Media publishing, scheduling, and monitoring
• Audience engagement and customer support
• Analytics and reporting tools
• Collaboration features and workflow management

Pricing 

Hootsuite offers different pricing plans: Professional ($99/month) Team ($249/month) Business ($739/month) The professional and the team plans, offer a 30-day trial, with all plans offering different features. 

Pros

• Monitors audience insights
• Offers collaboration features to streamline team workflows
• Open to feedback, which it uses to improve its services
• Saves time by allowing users to handle multiple accounts from a single platform
• Enables users to schedule posts in advance for timely content delivery.

Cons

• Limits advanced features to higher-priced plans
• Doesn’t show geo-targeting of posts from the mobile app

Usability

Easy to use with a user-friendly interface and intuitive navigation 

Tool Level

Beginner/Intermediate/Advanced 

5. Sprout Social                                                  

Sprout Social is an all-in-one AI tool for social managers to streamline workflows, automate tasks, and deliver personalized recommendations.

It stands out because of its advanced scheduling/publishing options, as well as powerful social listening and engagement features. 

Key Features

• Social Media publishing and scheduling
• Social listening and monitoring
• Audience engagement and customer support
• In-depth analytics and reporting features
• Collaborative workflow and team management

Pricing

It offers four paid plans: Standard ($249/month) Professional ($399/month), Advanced ($499/month), and Enterprise. Only the Standard, Professional, and Advanced plans offer a free trial. 

Pros

• Offers an attractive user interface
• Schedules posts for the optimal audience time
• Uses Bit.ly integration to shorten links
• Offers helpful client service
• Offers sentiment analysis and competition information

Cons

• Steep learning curve
• No automated way to translate the posts
• Can’t tag Instagram posts 
• Unresponsive customer support

Usability

The reporting and scheduling tools require a steep learning curve

Tool Level

Intermediate/Advanced

Pro Tips: You can use these AI tools to create content for the social media posting for all types of websites. For intense, if you are promoting your resource page on child abduction then you need to create the post around this topic only. It helps you create relevant content for your social media campaigns.

Embrace AI Tools for Social Managers 

Developing the necessary tech skills is vital for success in digital marketing, particularly for social managers who must excel as content creators, analytics experts, and advertisers. Leveraging these 5 AI tools can help with each of these roles.

Which of these tools have you used or are using? Let me know in the comments section. I would love to hear your thoughts.