Live two-way video has been around for a long time and transformed the way we communicate with friends and family, but up till now it’s been largely confined to our personal lives.

Over the past few years there has been a noticeable shift in business culture as companies vie to create a workplace that attracts the best talent. The introduction of live video communication can help businesses build on this trend while attracting talent and forging relationships with employees. It can also enable people to be more creative and productive as a tool that facilitates borderless collaboration.

BlueJeans Love Live report surveyed over 5,000 employees across the UK, Germany, France, the US and Australia and found that employees use live video an average of four times a month to communicate with friends and family, and three times a month for work-related communication.

A truly modern HR department is constantly looking at ways to help nurture and increase productivity, a lot of which stems from collaboration and creating the right working environment. Live video is proving to have the potential of doing that as it draws in the human factor to collaboration between colleagues, wherever they are. From an intimate interview, right through to a global brainstorm, there are so many scenarios where live two-way video can transform the way things have been done traditionally.

The hiring process is just one example of where real transformation is taking place, with companies being able to spread their nets wider in attracting the best talent. Many can also reduce travel costs associated with hiring as the initial face-to-face interview can take place through live video.

But that’s not all, for instance, by using live video a multinational can leverage the very best of its global talent pool to work on a project regardless of location and without physical presence. The live video experience is becoming increasingly seamless. Building working relationships and fostering collaboration amongst globally diverse groups will only help employees become more connected, productive, motivated, and competitive. 

All of this will contribute to an increasingly positive worker experience at a time when one in four UK workers is looking to leave their jobs according to the Chartered Institute of Personal Development (CIPD).

Turning this tide is no easy feat. HR must work with IT and other internal departments to play a leading role in the digital transformation of the workplace. Just as the role of HR evolves so does the role of technology. By driving the introduction of tools like live video early, a HR department can play a pivotal role in fostering collaboration, and give its workforce the benefit of a competitive advantage.

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