Want to know how video training improves employee experience?

This article teaches you exactly that.

Investing in a strong employee experience is a great idea for every organization that wants to succeed in today’s competitive business world.

In fact, it is one of the top 5 HR strategic initiatives and priorities for 2023:

Image via Gartner


It helps you attract a wider talent pool, leads to better retention, and generates more revenue for your company.

What’s more?

Strong employee experience is also a crucial factor for every company since it can improve the overall success, productivity, and profitability of your company. 

So, what can HR professionals do to create a positive employee experience?

Well, it’s by investing in a robust employee training and development program that can help to set your employees up for success throughout the seven stages of the employee life cycle (shown below).

Image via AIHR

But how exactly does it help?

Let’s find out.

How Video Training Improves Employee Experience

Keep reading to understand how video training improves employee experience.

1. Improves Employee Training Efficiency

Practical employee training and development influences employee attraction, retention, determination, and productivity.

Consider this—apart from looking for side hustles, people are considering quitting their jobs for various reasons.

And you know what?

A recent Deloitte survey showed that learning and development opportunities are among the top reasons 29% of millennials and 29% of Gen Zs choose to work for their current organization.

Image via Deloitte

Further, according to a McKinsey & Company report, 41% of employees say that lack of career development and advancement is among their top reasons for quitting their job:

Image via McKinsey & Company

You need to develop exclusive training programs such as healthcare employee training programs. According to Giosg,  healthcare training programs should include topics such increase digital HCP engagement by treating patients in the right manner, communicating in the right way with patient families, and many more.. 

You can create training videos including all elements that are required to boost the brand awareness of an organization.

However, in a world where people tend to forget things fast, how do you make employee training more effective?

This is where video training comes in handy.

With video training, information is delivered with a natural rhythm and flow of visuals, text, and audio which improves employee engagement.

Employees are also able to re-watch or replay the video to ensure they capture the relevant information.

Fortunately, there are many knowledge base software available online that provide video training videos, documents, and others.

2. Video Training is Engaging and Immersive

Video is well-known to be a highly engaging content format. 

Thus, leveraging video training can greatly help to keep your employees interested since it tends to be more engaging and interactive than text-based training materials.

Additionally, using video training can help you provide your employees with a more tailored approach to training.

The reason why video improves employee experience is that it gets employees engaged with the training material while fully immersing them in the process.

And the best part is that video training is easy to create too! According to Attrock, you just need to use a user-friendly online video maker tool to get started.

3. Video Training is Flexible

Video is super flexible which makes it more effective for remote workers or new hires.

It’s no wonder then that it’s revolutionizing the hiring process with 59% of companies saying they have interviewed candidates over video.

Image via Cielo

With video training, employees can review training materials at their own pace. Moreover, video training allows them to watch the material multiple times which helps them to better understand the information you’re sharing with them.

Generally, video training delivers a flexible learning experience in two main ways:

For instance, by combining audio, visuals, text, and practical experiences, video can cater to visual, auditory, reading, and kinesthetic learners.

Lastly, video enables you to deliver a more realistic experience during training.  For instance, employees can see the job, process, or activity in action, like someone showing how to detect fraud via QR Code, use a forklift in a warehouse, etc.

4. Video Training is Easily Trackable

When it comes to training your employees, you want to ensure that they are engaging with the material effectively. It can help you figure out whether your training is impactful. While it’s entirely possible to do it by measuring your employees’ progress during a performance appraisal, you need to have a better understanding than that.

This is difficult to achieve for text-based training.

Fortunately, with the right training tracking tools, you can track every angle of a video training session and its experience. 

This is especially important if you’re considering revamping your employee training program. You can easily track and know what to improve in your future training sessions.

For instance, user engagement can help you understand the time employees spend watching a training session and how they engage with the information.

You can then use the tracking data you obtain by using training tracking software along with learner feedback to make laser-focused improvements to your training videos.


There’s no doubt that video improves employee experience and can prevent employees from quitting.

It allows you to cater to all learning preferences and provides you with a more consistent learning experience and an easily digestible solution for your employees.

By investing in practical video training, you can improve employee retention, and job satisfaction, and ultimately generate more revenue for your organization