Companies that conduct employee surveys but fail to take action on the results could seriously damage employee commitment, according to research which questioned 3500 employees.
In organisations where employee surveys are conducted regularly but no follow-up action is taken, only 4 in 10 employees report a high degree of commitment, according to the research by Mercer Human Resource Consulting.
In contrast, where issues are addressed in response to survey results, more than 8 in 10 employees say that they are highly committed to their organisation.
Dr Patrick Gilbert, Head of Organisational Research and Effectiveness at Mercer, said: “Organisations that fail to follow up on employee surveys not only waste their resources but, more importantly, they risk destroying employee commitment. Though a number of factors are always at play in building staff loyalty, organisations that take action in response to survey results are sending a clear signal to staff – we value your views and seek your input in guiding our decisions.”
He added: “It is ironic that, even when considerable time and resources have been spent on survey follow-up, companies often fail to communicate their efforts to staff. This is a real missed opportunity to use the survey to build motivation and commitment.”