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Thom Groot

The Electric Car Scheme

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Do your employee benefits work when people need them most?

When did your benefits last get tested against real life? Thom Groot argues that for most HR teams, the honest answer is never, and that the gap between what your benefits promise and what they deliver under pressure is probably wider than you realise.
When did you last check if your employee benefits work for your people?

Summary: When benefits fail employees at a critical moment, damage to trust, retention and engagement is difficult to recover. Teams must audit against real life events, push providers on exit conditions and set objectives that measure performance when employees are actually under pressure, not just when everything is fine.


There is a version of employee benefits that looks impressive on a recruitment page and functions perfectly well, right up until the moment someone needs it. 

At their core, most workplace benefits protect the organisation. Organisations price in risk and manage liability. The scheme terms are written to ensure that if an employee leaves, changes role, goes on leave or has a difficult year, the business is insulated from the fallout. 

That is not cynical, it is how most commercial arrangements work. 

But problems emerge when we dress those protections up as employee-centred benefits and stop asking whether they hold up when people are at their most vulnerable.

The benefits portfolio as a set-and-forget decision

When did your organisation last conduct a serious audit of its benefits portfolio – not for cost, not for utilisation rates, but for how those benefits perform when employees face hardship?

The CIPD’s Reward 2026 survey found that one in five UK employers has no clear objectives for their workplace benefits strategy. 

More telling is what happens among the 80 per cent of those surveyed who do set objectives.  The list is topped by retention and engagement, both of which are measured when things are going reasonably well. 

Very few organisations are asking what happens to their benefits when an employee is going through a divorce, managing a long-term health condition, returning from extended leave or absorbing the income shock of a partner’s redundancy.

The Office for National Statistics recorded over 100,000 divorces in England and Wales in 2023. Around 2.8 million people were economically inactive due to long-term sickness in early 2024. UK redundancies climbed through 2025. These are the routine backdrop of working life. 

If you have never tested your benefits portfolio against these realities, it almost certainly has gaps you are not aware of.

One in five UK employers has no clear objectives for their workplace benefits strategy

The gap between the brochure and the moment of need

There is a particular kind of employee disappointment that is hard to recover from. 

Not the disappointment of a benefit that was never offered but the disappointment of a benefit that was offered, relied upon and then failed to deliver at the worst possible time.

An employee who signs up for a salary sacrifice car scheme in their first week, only to find 12 months later that a family crisis leaves them locked into a contract with thousands of pounds in early exit fees, is not going to remember the attractive savings they made on their Benefit in Kind (BiK) tax. 

They are going to remember that their employer’s benefit made a hard situation harder.

The same logic applies across the reward and benefit portfolio. 

The encouraging development in salary sacrifice, where specialist providers have begun introducing penalty-free exit protections for major life events including bereavement, divorce, serious illness and involuntary income reduction, is a signal that the market can respond when HR professionals demand it. 

The question is whether reward teams are pushing hard enough across the rest of their portfolio.

Rethinking the brief for benefits design

A benefits strategy that works for employees at their most vulnerable is not just a matter of ethics, it is better risk management for the business. 

Employees who find their benefits fail them at a critical moment are significantly more likely to leave, disengage or escalate to wellbeing teams and line managers. 

The cost of that fallout frequently exceeds whatever the provider saved by writing restrictive contract terms.

The brief for benefits design needs to expand beyond ‘what can we offer at what cost’ to include a harder question. 

What happens to this benefit when an employee’s life changes in ways we did not predict? That question challenges probation periods, contract rigidity, definition clauses and exclusions that have accumulated over years of renewal cycles without proper scrutiny.

The question also invites a more honest conversation about who the benefits portfolio is designed to serve. The answer, in most cases, is not the employee.

Acknowledging that clearly is the first step toward changing it.

If you have never tested your benefits portfolio against these realities, it almost certainly has gaps you are not aware of

Actionable insights:

  1. Audit your benefits against life events, not just job tenure: Map your entire benefits portfolio against a set of realistic employee scenarios and ask, honestly, what each benefit does in those moments. Where it fails, you have a gap to close.
  2. Push your providers on contract design, not just price: Renewal conversations tend to focus on cost. Terms is the more important conversation: what are the exit conditions, what triggers a penalty, what life events are covered, what happens to an employee who goes on unpaid leave or has their hours significantly reduced?
  3. Remove barriers to access: Probation periods, minimum tenure requirements and eligibility conditions that exclude large portions of your workforce are not protecting the business, they are eroding the value of the benefit. Review which of your benefits require employees to be in post for three, six, or 12 months before they can participate, and ask whether those conditions still make sense given what you are trying to achieve.
  4. Set objectives that include moments of vulnerability: If your benefits objectives only measure performance when everything is going well, you are missing the moments that matter most. Add a measure: when employees have used a benefit during a difficult period, what was their experience? Exit interview data and wellbeing team referrals can surface if you look for it.
  5. Talk to employees about what they need, not what the market offers: Organisations often build benefits portfolios around what providers make available, not what employees would find genuinely valuable. A regular benefits listening exercise, particularly with employees who have recently gone through a significant life event, will surface gaps no utilisation dashboard will catch. The distance between what HR thinks the benefits portfolio delivers and what employees experience when they try to use it is often wider than anyone realises.

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