Attract the right talent is not so easy you have to understand how similar the “Talent market” and the “Customer market” mental processes are when making decisions to buy is stunningly similar. You have to marketing what your business has to offer and increasing your talent supply chain.

Here are four P that will increasing your marketing :

Product: What does prospective talent want from your company? What “talent market” needs does your business need to satisfy?

Price: How valuable is the talent prospect/s to your business i.e. how much are you willing to pay for the talent?

Place: Where does prospective market talent find what your company has to offer…is your value proposition known to the market?

Promotion: Where and when must you get your marketing messages to your talent market?

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