LV= has introduced a survey process for new joiners and leavers with the aim of gathering staff feedback as part of its bid to become a destination employer.
The organisation, which sells mutual insurance, retirement and investment schemes, is investing heavily in trying to increase the engagement and retention of its 4,500 staff.
David Smith, the firm’s HR director, said: “We are focused on ensuring LV= is a destination employer and this survey is part of that objective. Starting a new job is daunting and it is really important to gauge the views of new starters to ensure they are given the support required to perform to their full potential.”
Gaining feedback from employees who were moving on was equally important as the insights could be used to help the company become better to work for, he added.
LV= is introducing a bespoke software tool developed by HR consultancy ETS to undertake the surveys. The system will automatically contact new starters a week after they have joined the business to garner first impressions and again after 30 to 60 days.
Questions will focus on such areas as learning and development interests, work-life balance issues and the developing relationship between joiners and their line managers. Managers will, in turn, be given training to help them take appropriate action based on survey data and to identify trends.
