The number of large organisations planning to block employees’ access to social media is continuing to drop as corporate attitudes towards social networks become more relaxed, according to Gartner.
It added that social media would have three important effects on identity management:
- Personal trust that is not aligned with corporate trust: Employees using social media make decisions about the degree of trust that they place in the systems, but these judgements may not align with corporate expectations relating to risk management, resulting in behaviour that may violate corporate policy.
- Public content can be used to analyse staff identity information: The collection of data by public social networking sites on a massive scale enables them to have access to and analyse huge amounts of identity information. As a result, organisations should establish the user profiles employed by staff in order to harvest data about them.
- Identity data can be used to enable application access: IAM initiatives can use social media to verify employees’ identity and enable them to access internal and external applications via a semi-trusted social platform.
Walls added: “Organisations should not ignore social media and social identity. We recommend that organisations ascertain how they currently use internal and external social media in both official and unofficial ways, and look for dissonance between IAM practices and the identity needs, opportunities and risks of social media.”